Carlson & Associates and Rayleigh Roo in the news!

Carlson & Associates Insurance Agency Introduces a New Charity Campaign to Raise Funds for Local Girl Battling Rare Form of Cancer

Carlson & Associates Insurance Agency once again demonstrates their commitment to operate as Agents of Change in their community by introducing a new charity campaign to fundraise for Rayleigh, a 2-year old girl fighting a very rare and aggressive form of cancer.

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Carlson & Associates Insurance Agency reveals another remarkable charity campaign in their effort to support local families with a community enrichment program serving the East San Francisco Bay area. The latest initiative supports Rayleigh, a 2-year old little girl battling a very rare and aggressive form of cancer. Donations for her struggling family are now being accepted at:

Just a few months ago, Rayleigh, called Roo by those who love her, was airlifted to Denver Children’s Hospital after a tumor mass was found in her jawbone area. Four surgeries later, Roo was diagnosed with rhabdoid sarcoma, a very rare and highly aggressive form of cancer found in the very young. Roo will stay at DCH at least through August, undergoing at least one more surgery and ongoing chemotherapy treatments. Roo’s father, Mac, recently home after serving 10 years in the military, and her mother, Danielle, have both recently started new jobs and have two other children who need their care and attention. The constant long-distance trips to the hospital have proved to be a tremendous financial challenge for this young family struggling to keep their heads above water.

Todd Carlson, owner of Carlson & Associates Insurance Agency, attested, “We couldn’t be prouder to support local hero Mac, his wife Danielle and their little Roo through this most difficult time. These good people need help with expenses now, and we hope this compassionate community will rally behind them. After all, neighbors helping neighbors is what it’s all about here.”

The caring team at Carlson & Associates is promoting the initiative for Roo and her family through social media and an email awareness campaign, as well as by featuring it in their monthly magazine, which is delivered to thousands of households in the East Bay area. The electronic Flipbook version of the current issue of Our Hometown may be viewed here:

To make it simple for everyone to help, the agency itself has pledged to donate $20 to Roo’s family for each and every recommendation they receive for an insurance quote, with no purchase necessary. Readers wishing to view the campaign, recommend a friend and/or make a personal donation may do so here.

Carlson & Associates invites concerned community members to submit ideas for future campaigns by visiting: Information on past initiatives may be found at: To learn more about the agency, please go to:

About Carlson & Associates Insurance Agency

A full service, award-winning, family-owned and operated firm serving the East Bay area of San Francisco from offices in Hayward and San Ramon, Carlson & Associates has one simple mission: to provide the finest insurance and financial products in the industry, while delivering consistently superior service. Todd Carlson and his dedicated team of caring professionals focus on helping clients to protect the things which are most important to them (their families, homes, cars and more) and in developing strategies to fulfill long-term financial goals. An expert at Carlson & Associates Insurance may be reached by calling 510-582-7900.

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